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6 Ways Print Newsletters Beat Email Newsletters – And Why They Need to Be Part of Your Marketing Mix

Wednesday, October 5th, 2011

1. Printed mail gets delivered – It’s never blocked or caught in spam filters. Faulty connections, email authentication and webmail service idiosyncrasies are not issues. And, you have no worries about connection speeds.

2. Print newsletters have more perceived value – Think about it: How many companies are willing to do this? Your clients aren’t stupid. They understand the energy, cost and time required to send them a great newsletter every month. It will get their immediate attention.

3. Print newsletters let you use unlimited amount of images – A picture really is worth a thousand words. Print newsletters are not shackled by bandwidth. That means you can use a variety of text, graphics and formatting styles to capture the interest of your clients.

4. Print newsletter are sticky – Print newsletters have great ‘hang-time’. Not only are they likely to be read from start to finish, they usually get passed around. Hand-along readership can be as high as four-to-one. Talk about free marketing!

5. Print newsletters offer convenient and comfortable reading – Printed newsletters are much easier on the eyes. Reading articles of any length on a computer screen is uncomfortable and often inconvenient. Plus, a print newsletter allows you to mark sections you find interesting, take it to work and leave it there to be picked up by workmates.

6. Print newsletters stand out and get noticed – By using color, logos and a familiar return address, a print newsletter is easy to spot. With an inbox filled with subject lines, every message looks the same.

Here’s Your Best Bet

Make no mistake. There is a place for electronic communication with your customers. Websites and email are an important part of any business.

But the hands down best choice for keeping customers and getting more referrals and building relationships is to include print newsletters within your marketing mix

You can even offer your customers a choice. They will see that you really care about what they want, not just what you are willing to provide for them.

And that’s what relationship marketing is all about, isn’t it?

Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162



Pine Press Printing

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Stay In Touch with Your Clients

Monday, February 28th, 2011

Stay in Touch with your Clients

Don’t let anyone drive a wedge between you and your valued customers.

Your customers are feeling pressure like never before.  Many are concerned and looking for any help they can get.  They are looking to cut costs anyway they can.  So now is the time to stay in touch with them.  Your customers may have been loyal for many years but if someone comes in front of them and you have neglected your relationship they may be tempted to give this new attentive vendor a try. Don’t let this happen to you.

One of the best ways to stay in touch is with a newsletter.  There are many forms of newsletters, from the very simple to the very elaborate.  A client of ours that sells a premium product stays in touch with their customers through a regular mailing of a simple  newsletter.

Another fine way to keep in touch is with postcards.  Postcards are quickly and easily read.  There is no need to open an envelope.  Their postage is less than a letter and there is no stuffing and licking involved.  Lori and I will leave them on the dinner table for the other one to read. You wont catch me tossing a Kohls or Lexington Arms postcard, before she has had a chance to see it!

In addition to using postcards on a regular basis to promote seasonal or special events, postcards can be used to thank customers for business. You can get a stack of postcards made for your business and keep them handy to send out after a job is completed, sending a handwritten note saying “thank you”.

Contests are another was to stay in touch and help you be top of mind with your customers.  One of our clients uses a postcard to announce a contest that he has each year about this time rewarding all his customers with an opportunity to win a vacation get away.  What a great way to stay in touch and say thank at the same time.  And all for a little more than a quarter in postage.

At Pine Press Printing we have the ability to meet what ever you want in terms of newsletters or cards.  We can produce short runs digitally or print thousands of newsletters, all economically.  We have templates of pre-designed cards that we can personalize and even address the envelopes for you.  Or we can custom design something that you want done if you have a vague idea of what you want or if you have a clear idea in your mind.

When you want to stay in touch with your clients, remember Pine Press Printing is here to help.

Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162Pine Press Printing | Create Your Badge

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Eye-Stopping Headlines

Wednesday, October 6th, 2010

If you want to get prospective customers excited about doing business with your company, creating eye-stopping, mind-grabbing headlines is a great way to do it! While the content of an advertisement is helpful for relaying information about your company’s products or services, it’s the headline that creates the initial relationship with the reader, and entices them to read about what your company has to offer. Here are six types of headlines that will boost inquiries about your company: 1.) The problem/solution headline. Readers are looking for products and services that will make their lives easier. By writing a headline that poses a problem many readers may have, and offers the solution your company can provide, you have created a situation that will most likely encourage the reader to take a look at the remainder of your advertisement.

2.) The historical event headline. If there is something newsworthy about your product or service, such as it is the world-premiere, or a limited-time offer, it can prove to be an effective draw.

3.) The testimonial. Providing a testimony from a person that has used your product or service encourages prospective customers to think, “If it worked for him, it can work for me, too!”

4.) Product claims. Include statistics and percentages in your headline to increase a product’s credibility. It is important to credit the source of the information you use because it gives your prospective customers a piece of mind about using your product. Even if the source is not well-known by the public, it should be included.

5.) Outrageous statements. The purpose of writing a headline is to provoke curiosity in your readers – making an outrageous statement relating to your product or service will almost force your readers to see what you have to say.

6.) Questions. Posing a question to your readers allows them to take an active role in your advertisement. The key is asking a question that most people will feel compelled to answer because it is relevant to their lives. People will naturally want to know what their answer to the question has to do with your products or services, and will continue reading your ad to discover what your company can do for them.

Headlines are a key component to successful advertising. Creating intriguing headlines will revolutionize your advertising and will have a great affect on your company’s success.

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Grab Attention with Folds

Friday, August 27th, 2010

The layout presentation of your marketing materials is just as important as your images, verbiage, and color scheme. A unique layout that incorporates folds demands attention and entices the reader to open and read your marketing piece.

Many folded layouts enable you to present your information as a story – the beginning grabs attention (such as a headline or teaser), the middle tells the story, and the ending asks for a call to action (such as visiting your web site). Here are a few ways to tell your story with creative folds:

  • Map your story by folding down a large sheet to a compact size. Every fold opens to reveal new information.
  • Roll fold your information to present your message in stages, a little at a time. As the reader unrolls the sheet, the next spread appears.
  • Open the gate. Create a two-page “gate” that opens to a four-page spread. Not only does this approach allow ample space for attention grabbing introductions on the gate as well as in-depth information inside, it is an organized way to divide multiple products or services onto different panels.
  • Offer a sneak peak of the contents inside by shortening the width of your cover on a bi-fold brochure. For example, use an image on the inside that also sets the tone for the outside.
  • Create an accordion folded brochure and make each section a different width, and consider using the extra width as “tabs” for product names or services.

If you’d like other creative marketing ideas, give us a call today. We’ll help you think outside the box and develop eye-catching marketing materials that get read.

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Posted in Color Copies, Color Printing, Digital Printing, Direct Mail, Folding, Newsletters, Uncategorized | No Responses »
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A New Way To Enjoy Our Newsletter!

Tuesday, May 4th, 2010

Our customers constantly tell us how much they enjoy receiving our monthly newsletter “Business Forum”.

Business Forum May 2010

Business Forum May 2010

It is full of relevant information. Business information you can use. Each month it includes a marketing tip, a sales tip & a book review. For example, this month we have an article on creating a “fan page” on Facebook. Also, useful tips on reducing unwanted e-mail messages.

This month Pine Press Printing & Mailing has begun offering “Business Forum” in a new  “FlipBook” form on our website. I promise you will enjoy having the option of viewing our newsletter in this new form. See for yourself  by clicking HERE.

We enjoy bringing it to you. Let us know your thoughts.

http://www.pinepressprinting.com

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Posted in Banners, Color Copies, Color Printing, Digital Printing, Direct Mail, Foil Stamping & Embossing, High Speed Copies, Mailing, Newsletters, Standard Presort Mail, Standing out from the crowd, Top 10 Award Winner, Uncategorized | No Responses »

April’s Edition Of “Business Forum”. What was Different?

Wednesday, March 31st, 2010

This Month We Put An Insert Into Our Monthly “Business Forum” Newsletter.  Asking our valued customers to look for something special about this months newsletter. Something different. Something we have never done before! Did you notice it?

Well, after years of printing “Business Forum” on our state of the art Heidelberg printing press, we decided to showcase our latest addition in digital technology.  The April 2010 edition of “Business Forum” was produced using 100%  digital technology.

What does that mean to you? It means that you can have the same high quality color, resolution & finish, in quantities as low as 1! That is correct, you no longer need to order thousands of pieces to get high end results! We will produce the quantity you need, when you need it. Phone number change? No problem, we digitally make a change to your file and produce the quantity you need. Saving you money and time!Xerox DC5000

We love hearing how much our customers enjoy receiving “Business Forum”, if you are not yet on our mailing list and receiving it, please e-mail or contact me. I would love to tell you more about the advantages of “going digital” & include your name with the hundreds of others who enjoy our “Business Forum” every month.

Thank you for taking the time to visit our site and read my blog. I hope you enjoyed it as much as I enjoy writing it.

John Moroz – Business Development Mgr.

803.920.5801    johnmoroz@pinepressprinting.com

P.S. To read more about the production of attention grabbing newsletters, read my blog : Do you want your newsletter to stand out from the crowd? We do! Jan. 19, 2010

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Posted in Banners, Color Copies, Color Printing, Digital Printing, Direct Mail, Foil Stamping & Embossing, High Speed Copies, Mailing, Newsletters, Standard Presort Mail, Top 10 Award Winner, Uncategorized | 1 Response »

A Good Printer Will Do More Than Print!

Saturday, March 20th, 2010

Call on us to get your business noticed!

Call on us to get your business noticed!

Most printers limit themselves to accepting an order and printing as instructed.

Following orders is easy. That’s what most printers do. But printing is not just about producing your tri fold brochures, letterhead and magazine printing or whatever it is you are looking for. It’s not even about offering advice on the merits of lithographic printing and offset printing. It’s about the final effect that your printed document, whatever it is, has. It’s not just about what your color brochures say about your product. What is as important as the products is the way they are presented – the way the brochure is designed.

The best printers offer help in things like brochure design and printing to enable their client get the maximum benefits for the printing they are having done.

A printing company like Pine Press Printing & Mailing has the experience and design skills to help their clients to get the best possible result from their printed material. After all, who better than a printer with years of experience and design abilities to guide you on what type of printing will be most effective and how it should be done for the best results?

If you are in the Midlands Area and need help not just to get your printing done to the highest standards but in areas like design, color selection and so on, Pine Press Printing & Mailing is the printer for you. Our web site www.pinepressprinting.com will give you all the information you need to understand what kind of service and support you can expect when you come to us for your printing requirements. We are also available on the phone at. 803-359-9162.

Watch Video of Our Heidelberg State Of The Art “DI” Press…

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Do you want your newsletter to stand out from the crowd? We do!

Tuesday, January 19th, 2010

December 09-1At Pine Press Printing & Mailing we are very diligent about getting our monthly newsletter produced, printed and mailed on a consistent and timely basis. We have learned over the 30 + years that we have been in business that it is not enough just to do a “good job”.  You have to do a “great job” and do it consistently.

In spite of an always busy workload, Lorie Taylor & her graphic design team put together the creative & informative “Business Forum” newsletter we mail you every month.  My wife Lori writes her own column with a personal message as well.  Without exception! Because we know that consistency is key when it comes to reaching you, our loyal patrons and future customers.

Being printers & mailers, we use the “Business Forum” to showcase our capabilities as well as our quality.  Our newsletter is always produced by Marty Funchess and his crew on our state of the art Heidelberg printing press.  Then painstakingly cut, folded & bound to produce the finest piece possible. We insist on sending it flat inside a specially printed envelope. Just to insure it reaches you in perfect condition. It is a labor of love and I hope you enjoy receiving it.

We don’t cut corners on our own work and we wont cut corners on yours.

Why not call us about sitting down with you and your team to discuss showcasing your business with the same care and consistency we do ours?

Not yet receiving our “Business Forum” newsletter?

Call: April Amick- Sexton 803-260-3961

John Moroz 803-920-5801

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Posted in Color Printing, Direct Mail, Mailing, Newsletters, Standing out from the crowd | No Responses »