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Can a copywriter help you grow your business?

Thursday, January 27th, 2011

Can a copywriter help you grow your business? Let us face it, running a business, even a small business, can be a daunting prospect.

Copywriting Services

There is so much to do each day to keep it going that it is almost impossible for you to do it all yourself. Outsourcing some of the work is bound to make things better for you, not only because you will be getting experienced people to help you, but because your time will be freed up to focus on the things about your business that you do best.

Hiring a copywriter to help with copy for marketing materials, mission statement, your website as well other materials is an excellent idea. You just have to be sure you hire a first-rate one.

You need a copywriter who has flawless English writing skills. That is why you want to look at samples of any prospective writer first, to see just how well they write in English.

However, it is not only English skills that make a difference; it is also the “voice” or writing style. You need someone who has a unique and personable voice, and one that will fit in well with the overall tone of your company and the theme of your business. If the writing of a copywriter is technically excellent but sounds stiff and too formal, you may want to keep looking for that personable writing style that you need.

Dependability is also a must, as you need a copywriter on whom you can rely. You do not want to be kept waiting for weeks for assignments to be turned in with no word from the writer. However, if you can find a writer who matches all of these qualifications, then you have found yourself a goldmine for your small business, and one that you should keep using for as long as possible.

The most important benefit of hiring a copywriter is that he or she can effectively convey your marketing message and promote your business, which in turn boost your sales. Market copywriters have an amazing way with words – they have a writing style which simply makes people want to buy what you offer!

Pine Press Printing has partnered with just such a writer. R. Chambers LeHeup an award winning wordsmith. Robert will take the time to discuss your business, the vision you have for your business, even tour your facilities, then create the words to convey that message to your customers. To see how R. Chambers LeHeup can help your business call Lori Moroz @ 803-359-9162

R. Chambers LeHeup

Here is just small sampling of the work Robert has done for us:

Home Page

Pine Press Printing is an award-winning, full service, state-of-the-art, copy and printing company whose capability is only matched by our care for the community. With equal focus on quality, value, and customer service, our printing staff has well over 25 years of experience, showing a long held tradition of serving the wants and needs of not only Lexington, SC, but a large portion of the Central Midlands.

For us, no job is too great! From posters, to banners, to even construction drawings and house plans, we offer a wide array of different large print, centered on any specifics desired by our clients.

We do small, too!  We not only print out business and post cards, we can design them and mail them at almost half the cost of the post office, saving both time and money for you, our valued customers. Send out magazines! Brochures! Invitations! The sky’s the limit, not only for our capacity to serve with excellence, but with our efficiency.

Our approach to sustaining our cutting edge technology means we can take whatever information our customer desires through several different mediums. From CDs to flash/thumb drives, SD cards or even downloaded through our website, we can receive your printing needs, allowing us to get the job done correctly and on time. This is our promise to you.

For advertising.

For weddings.

For business.

For family.

For you. Come see us.

Mission Statement

We at Pine Press have dedicated ourselves to offering the best quality print and copy jobs available to our customers, while giving the most affordable rates to our valued clients. As a family owned and operated business, we are far more customer oriented, ensuring that you have the very best service and in a timely fashion. And with our promise of customer satisfaction, we can guarantee it by staying on the cusp of technology, having the capacity and knowledge to satisfy whatever printing needs, large or small.

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Grab Attention with Folds

Friday, August 27th, 2010

The layout presentation of your marketing materials is just as important as your images, verbiage, and color scheme. A unique layout that incorporates folds demands attention and entices the reader to open and read your marketing piece.

Many folded layouts enable you to present your information as a story – the beginning grabs attention (such as a headline or teaser), the middle tells the story, and the ending asks for a call to action (such as visiting your web site). Here are a few ways to tell your story with creative folds:

  • Map your story by folding down a large sheet to a compact size. Every fold opens to reveal new information.
  • Roll fold your information to present your message in stages, a little at a time. As the reader unrolls the sheet, the next spread appears.
  • Open the gate. Create a two-page “gate” that opens to a four-page spread. Not only does this approach allow ample space for attention grabbing introductions on the gate as well as in-depth information inside, it is an organized way to divide multiple products or services onto different panels.
  • Offer a sneak peak of the contents inside by shortening the width of your cover on a bi-fold brochure. For example, use an image on the inside that also sets the tone for the outside.
  • Create an accordion folded brochure and make each section a different width, and consider using the extra width as “tabs” for product names or services.

If you’d like other creative marketing ideas, give us a call today. We’ll help you think outside the box and develop eye-catching marketing materials that get read.

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Business Card Labels

Tuesday, August 17th, 2010
Business Card Labels


It seems that everyone has a business card now days, but what if you don’t have many good opportunities to hand out your cards? Business card labels offer an alternative way to creatively distribute your contact information. When printed on a label, you can easily affix your business card and ensure it won’t get lost or misplaced on product samples, literature, packages, booklets, quotes, envelopes, etc.

If you’re interested in trying business card labels but aren’t sure quite sure how often you would use them, try ordering a small run of 50 to 100 sheets of self-adhesive backed stock using the same template as your conventional business cards. It will be fun to rate your feedback and won’t cost an arm and a leg to see if this creative idea is something you’ll stick with!

To Enter our FREE Kindle Giveaway Click Here!

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Have you heard of QR codes?

Tuesday, June 22nd, 2010

Recently, to celebrate Internet Week 2010, the City of New York outfitted Times Square with giant QR codes.

Times Square visitors could use their smartphone cameras to photograph and scan the QR codes — which were featured in an animated sequence on the Thomson Reuters building in Times Square. Each code allowed the curious crowds to pull up information relating to specific events and agencies being featured.

What are QR codes?

They look like this:

Pine Press Printing Blog URL Code

Pine Press Printing Blog URL Code

They come to us from Japan where they are very common. QR is short for Quick Response. They are used to take a piece of information and put it in to your cell phone. You may soon see QR Codes on business cards, in a brochure, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to visit that companies website, or it may give you a coupon which you can use in a local outlet.

The reason why they are more useful than a standard barcode is that they can store much more data, including url links, your contact information, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, most modern cell phones can scan them.

How could you use a QR code?

Your business, no matter how small or large, could use QR codes in a number of ways. You might place one next to every product on your web site containing all the product details, the number to call and the URL link to the page so they can show their friends on their cell phone. You could add one to your business card containing your contact details so its easy for someone to add you to their contacts on their cell phone.

Add them to any print advertising, flyers, posters, invites, etc containing:

Only one of many ways to use QR code technology

Only one of many ways to use QR code technology

Will your customers use them?

Today, right now, few may use them, those that do will certainly appreciate your tech knowledge, those that don’t will certainly be inquisitive which may open the door for conversation and a potential sale.

(1) Get a QR reader. (my Blackberry likes the ScanLife reader)

http://www.mobile-barcodes.com/qr-code-software/

(2) How to do it. (generate your own QR code)
http://delivr.com/qr-code-generator

(3) It’s coming fast, don’t let it run over you. (Full NYC story)
http://mashable.com/2010/06/10/internet-week-qr-codes/

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Direct Mailing – Your Way to Profits

Sunday, January 10th, 2010
Pine Press JingleLet us help you make loads of profits!

Let us help you make loads of profits!

All of us here at Pine Press Printing & Mailing, in Lexington, SC, very much appreciate your patronage. As your needs change, we look forward to serving you further in new and different ways!  It’s for customers like you that we go out of our way to deliver superior quality and faster turnaround.  Whether it’s a 2‑color newsletter, a full-color direct mail piece, or service manual, we improve your corporate image in any department!

Pine Press Printing & Mailing turnaround is faster than traditional commercial printers.  Yet, unlike many quick printers, we have the capacity to handle bigger and more complex projects from graphic design to printing and copying, all the way through delivery to the post office.  We’ll even manage your variable data printing & mailing. Watch your response rates pop and cost-per-unit sink!

Our staff of experts will assist you through all the stages of digital graphic design, typesetting, printing (your choice of traditional offset or digital printing), high-speed duplicating and bindery.

Saving our customer time and money  adds profit to your bottom line!

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