Here’s one of those simple little marketing ideas that anyone can do.
Have you ever thought of using limited-edition postage stamps to get noticed?
The vast majority of business-to-business mail is sent using standard first class stamps, bulk permits, or metered postage strips. Why not add a little style to your mail by using one of the many limited edition postage stamps produced by the United States Postal Service on a regular basis? The USPS limited edition stamps feature beautiful graphic design, quality four-color printing, and are often printed in an attention-getting, oversized format. It’s a simple way to make your mail special.
I used a different special edition stamp on the monthly statements we sent out every month for over 25 years. I also used them on my personal correspondence.
This simple idea makes your printing firm look creative. Limited edition stamps can provide a ‘smile moment’ for the person receiving them — and they look like you care enough to provide the extra effort to send one. Almost everyone enjoys seeing the special edition stamps for the first time. Of course, it’s not the kind of idea that’s going to cause your sales to jump 5% next month, but it’s still worth the extra effort if you believe, like I do, that every action we take provides an opportunity to make a favorable impression on our customers.
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Find out why business cards so important in a business relationship, and how Pine Press Printing designers are thinking out of the box to create the perfect card. This video explains why great business cards are so important.
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A Business Card is a card printed or engraved with a person’s name and business affiliation. Normally it would include information such as title, address, telephone number and logo of a company. Using Business card is useful as a way to promote yourself and your company with other people. Here’s a showcase of 60+ Most Beautiful and Creative Business Cards Designs to get you inspired. We can handle the rest at Pine Press Printing.
Imagine you are in an elevator at a business conference and a stranger notices your name tag and asks, “What do you guys do?” You only have a few seconds to make a powerful mini-presentation before the doors open.
By preparing an “elevator speech,” you not only have the opportunity to make a great first impression, but also demonstrate your professionalism and position yourself as an expert in your field in just a few words. An elevator speech should last no longer than the average elevator ride and offer unique highlights of what your company does and the solutions you offer.
Here are a few tips for creating an effective elevator speech:
Pique interest and feature highlights that set your company apart.
Talk about topics of most interest to your listener, focusing on what your service can do for them.
Avoid slang and industry jargon that your listener may not understand.
Motivate listeners to take action by showing your passion for the topic.
Develop different versions for different situations and audiences.
Keep it fresh. Update your speech as your business grows and changes.
Don’t be afraid to leave your elevator speech as a voice mail message on cold calls.
Remember practice makes perfect. Ask others for feedback on how to improve your speech. Consider joining a group such as Toastmasters to boost your confidence.
Always end with an action request, such as asking for a business card or follow-up meeting.
Print materials such as business cards, brochures, and fact sheets are a great way to back-up your elevator speech and be remembered. Stop by today for help creating professional marketing materials that help do the talking for you.
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Pine Press Printing your friendly hometown printer in Lexington, SC 29072
In these days of BlackBerrys (Nasdaq: RIMM – News) and e-mail contact lists, the humble paper business card may look like a relic. Does passing them out signal you as hopelessly behind the curve?
First impressions matter
Not at all. In a world where so much communication happens electronically, the business card remains a valuable, tangible way to promote yourself and your company. The key is to produce cards that are memorable and informative, ones that can instantly sum up your brand in a glance.
While social media may get all the press hype, the vast majority of business interaction in this country still takes place face to face. Most business owners still interact with potential customers and partners personally at Chamber of Commerce events, the local Rotary Club or informal social gatherings.
In all those instances, exchanging business cards remains a primary way to formalize your interaction. It helps the person you’ve met remember your name and the name of your business — sealing the deal, if you will. (How often have you been introduced to someone, only to forget their name within minutes?)
In the best-case scenario, the person you meet keeps your card and adds you to their list of contacts, either by putting the card in a Rolodex or scanning it into an electronic database (the card itself will probably get tossed, but by then it has served its purpose). Either way, the card helped cement you and your business in the mind of the person you met.
Business cards may be a tried-and-true marketing device, but that’s not to say they haven’t changed with the times. For a look at recent trends, browse The Business Card group on Flickr or go to Cardonizer, where users have posted stylish, creative examples.
The key is to keep your cards looking up-to-date but not overcrowded. Cards these days cram ever more information into a small space — in addition to the company name, address, phone number and email address, some people are adding their company’s website, Facebook fan page link and Twitter stream. The result? A visually confusing mess.
If you are active in social media, a better bet is to simply list your website. Then, on your site, add prominent links to social-media sites visitors can quickly access if they’re interested.
The days when your color choices were limited to white or cream are also long gone. Nowadays, cards come in full color, many with photographs — and again, that leads many businesses to overcrowd their cards with logos and pictures. Apple (Nasdaq: AAPL – News) co-founder Steve Wozniak even hands out custom-designed stainless steel cards, which fall into the memorable-but-not-exactly-practical category.
While it is easier than ever to design and print your own cards, hiring a pro is the way to go if you want to project a professional image.
When designing a business card, think of it as a miniature introduction to you and your business. Do you want to present yourself as innovative and forward-thinking? Then your card should be designed with a modern font and color palette.
By contrast, a simple, two-color business card sends its own message: that you and your company are traditional and no-frills. Even so, the card should include your e-mail address and website — modern-day business necessities. A good designer can integrate that information with your company’s logo and other details to make sure the card isn’t overwhelmed with type.
Although creative types may be tempted to make their cards stand out by using nontraditional materials or shapes, make sure the finished product still fits easily into a standard wallet pocket; otherwise they’re more likely to get tossed. Also, avoid glossy paper, which makes it difficult for someone to scribble a note on the back.
And remember that business cards aren’t meant to be hoarded and admired in private. Get in the habit of handing them out, which is easy if you have one you want to show off.
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Believe it or not, many people still do not have access to the internet or are computer-challenged.
Because this audience will not likely seek out your website online, a “web card” is a great way to highlight your site benefits and entice readers to visit.
Web cards are a versatile print marketing tool to help promote your website. Because the internet experience level of your audience may vary, web cards are a great unique way to announce a new (or re-designed) web site to your web savvy audience, and can also help pique interest among those who are new to or still learning how to use the internet.
A web card can be mailed as an oversized or folded postcard, as an enclosure in a standard #10 business envelope along with a cover letter, displayed in public areas, handed out at trade shows, enclosed in packages, distributed by partners, and handed to customers and prospects that are browsing or making a purchase.
When creating a web card, keep the message simple and define the primary benefit of your website and direct readers to it by using colorful visual images. When created to mimic the design of your site, web cards can highlight functionality and new features of your website. For example, a car dealership’s web card could show your home page and say, “Check out photos of new vehicles, view pricing, and get detailed information instantly.” If you want to highlight multiple site features, consider creating subsequent web cards that can be mailed to your mailing list over several weeks or months, which will also increase your top of mind awareness.
If you’re looking for other innovative ways to market your web site, give our creative team a call today!
Simple but catchy! Attract potential customers with bright colors and eye catching graphics.
Every company wants to distinguish itself from the crowd. A great banner is something you can use to obtain an advantage over your competitors.
Banners are one of our most requested products. We can create a simple banner with basic text, or an elaborate banner with full-color images. Whether you’re promoting an event, advertising a sale, or trying to display information; we can design any banner to meet your needs.
When banners are used outdoors, many times they require stronger materials and reinforced hems to withstand the abuses of Mother Nature. While most outdoor banners are a temporary means of signage, they can last a long time; if they are made and installed properly. As experts in this area, we can recommend the correct material, weight, finish, and size for your banner.
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Greet your customers, friends and family members during special occasions or even on ordinary days through custom greeting cards. You will be appreciated for your efforts.
The front panel of your greeting card should grab attention. We can help you do this by putting a photo, text, or a graphic design on the front. Maybe include your own sketch or illustration to make it personalized. We can also combine these design elements in making the front of your custom greeting cards visually appealing. The front panel sets the over-all tone of the greeting card. Thus, one should carefully think about how the front panel would look.
- Message
The message is located on the inside spread of greeting cards, often on the right hand portion if the card is folded on the side. On the other hand, if it is folded from the top, the message is usually on the bottom portion. You can also have blank inside spreads. We can help you create your message. Your message may be combined with images and other design elements.
- Back
Custom Cards
The back part of the greeting card may be left blank although I would recommend a quote, verse or company logo with your contact information.
Now that you are familiar with parts of custom greeting cards, call or come by and let us show you how easy it is to have your own custom greeting cards.
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Pine Press Printing your friendly hometown printer in Lexington, SC 29072
If it sells, it is creative. This, in essence, is the first rule of direct mail design, according to legendary designer and author, David Ogilvy. But what sells? Here are a few tips to keep in mind when designing your next direct mail marketing piece:
The basics are in your mailbox.
When you need inspiration, just go to your own personal direct mail idea vault… your mailbox! You probably receive tons of good direct mail each year. Set aside packages that catch your eye. The companies mailing these have spent thousands of dollars researching the best methods. Why not learn from their research?
Always try to beat your previous response rate.
Play around with the design before sending the mailing out again. See if minor changes make a significant difference in the response rate. Send out different versions of your design to similar groups in your database, and test to see which one results in the most responses. Whatever you do, test it, and then test it again!
Use words that grab the reader’s attention.
Here is a recent list of “Words that Grab Attention,” produced by Starch INRA Hooper Research Worldwide:
Announcing / Discover / Easy / Exclusive / Free / Guarantee / Health / Help / Immediately / Introducing / Know / Learn / Love / Money / New / Now / Powerful / Profits / Protect / Proven / Results / Safe / Save / Secret(s) / Today / Trust / Understand / You
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We now offer beautiful gloss laminating as well as Foam Board Mounting. This is a common option for many wide format print projects as it makes it easy to display your prints on an easel. Pine Press has several laminating options to choose from.
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Pine Press Printing your friendly hometown printer in Lexington, SC 29072
