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Awaken the Design Animal Inside You!

Monday, February 21st, 2011

Creative Graphic Design

In today’s crowded communications environment, the first objective in creating a memorable image – be it for a business product or service – is to be noticed. It’s often a difficult task given the inherent limitations of the print medium.  However, for those who possess the knowledge to apply it, there exists a different animal, a breed that stands apart from the ordinary – print finishing techniques that leap off the page with vivid color, texture and dimension: foil stamping, embossing, combination foil stamping/embossing.

Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162
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10 Ways to Push Sales Up in 2011

Friday, February 18th, 2011

I’d like to share 10 Ways to Push Up Sales in 2011.

Pushing Sales Up

  1. Single task when talking to customers on the phone so you don’t miss critical information and subtle voice signals.
  2. Follow up on hot leads the instant you receive them. Don’t wait an hour or a day.
  3. Take ten minutes. Write down the profile of your ideal customer because it increases the odds of spotting the perfect target.
  4. Sell every day. Servicing is not selling. Selling is about getting new business. Servicing is about making sure current business goes smoothly. I repeat . . . sell every day.
  5. Know how much time it takes to phone prospects. It takes 60 minutes to call 20 people and leave messages. If you call 20 people and have 3 to 5 conversations, you’ll spend 90 minutes on the phone. If you want more business, schedule more time to call more people.
  6. Value, value, value! Bring more to every call and you will sell more.
  7. Get in the habit of calling customers after the order delivers and ask, “How did we do?”
  8. Customers will say, “Your price is high.” Plan now to give a better response.
  9. Start smiling before you pick up the phone. People buy more from friendly salespeople. Have a yearly sales goal. Break it into weekly increments.
  10. Have a plan to hit the number. If you miss your weekly number two weeks in a row, rethink your plan. Figure out what you should be doing more of and change immediately. I want you to have a great year.

What are you doing to push your sales up?

We can help. Pine Press Printing. Your hometown printer in Lexington, SC 29072

803-359-9162Pine Press Printing | Create Your Badge

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Make Your Message Memorable

Thursday, February 17th, 2011

You can make a marketing message memorable by six simple devices.

Make it Memorable.

  1. Keep it simple
  2. Make it unexpected
  3. Show that it is concrete
  4. Make it credible
  5. Add emotion
  6. Tell A story

We can help.

Pine Press Printing & Mailing delivers. Guaranteed!

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Get the most out of Twitter in 2011‏

Saturday, February 12th, 2011

Our desire is to help you get the most of out of Twitter this year. To start, we thought we’d make  four simple suggestions. Go to Twitters web site to try these out anytime! http://twitter.com

1) Follow your interests. We’ve found that the people who enjoy Twitter most tend to follow a variety of accounts: friends, family, people in their profession, local shops and events, and most importantly, people who share their passions.

2) Get specific. Like sports? Follow your favorite leagues, teams, players, coaches, commentators, writers and fellow fans. Love food? Follow chefs, restaurants, critics, bloggers, specialty shops and respected foodies.

3) Don’t panic. People turn to Twitter during emergencies. Snowstorms, power outages and fires are just a few emergencies where Twitter may be helpful. Search for #hashtags and follow local civic accounts to stay informed.

4) Return to Twitter. There are about 200 million accounts on Twitter now – that means new interests, new voices, and new ideas every day. They offer services in seven languages, apps for most devices, and SMS worldwide.

Follow Pine Press Printing on Twitter

Pine Press on Twitter

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162Pine Press Printing | Create Your Badge

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Relationships Matter…

Friday, February 11th, 2011

We Love Our Customers

With Valentine’s Day coming right up on February 14th, romance is in the air. It’s the time for expressing our love and affection for those who are most important to us. As I grow, I become more aware of how important these relationships are, both personal and professional.

Let me take this opportunity to say, thank you and how much we love you, our friends and customers.  For over 30 years Pine Press Printing has survived and even thrived for no other reason then the patronage and loyal support of friends like you. I know that when you buy from us, you are placing your trust in us, that we will treat you fairly and do all we can to deliver the quality product you have come to expect. I will always remember that. You are the reason we are here.

Let me also encourage you to tell all those you love, how much they mean to you. In the end, relationships are all that really matters.

God Bless,
Lori

Pine Press Printing & Mailing

120 Ellis Avenue
Lexington, South Carolina 29072



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Can a copywriter help you grow your business?

Thursday, January 27th, 2011

Can a copywriter help you grow your business? Let us face it, running a business, even a small business, can be a daunting prospect.

Copywriting Services

There is so much to do each day to keep it going that it is almost impossible for you to do it all yourself. Outsourcing some of the work is bound to make things better for you, not only because you will be getting experienced people to help you, but because your time will be freed up to focus on the things about your business that you do best.

Hiring a copywriter to help with copy for marketing materials, mission statement, your website as well other materials is an excellent idea. You just have to be sure you hire a first-rate one.

You need a copywriter who has flawless English writing skills. That is why you want to look at samples of any prospective writer first, to see just how well they write in English.

However, it is not only English skills that make a difference; it is also the “voice” or writing style. You need someone who has a unique and personable voice, and one that will fit in well with the overall tone of your company and the theme of your business. If the writing of a copywriter is technically excellent but sounds stiff and too formal, you may want to keep looking for that personable writing style that you need.

Dependability is also a must, as you need a copywriter on whom you can rely. You do not want to be kept waiting for weeks for assignments to be turned in with no word from the writer. However, if you can find a writer who matches all of these qualifications, then you have found yourself a goldmine for your small business, and one that you should keep using for as long as possible.

The most important benefit of hiring a copywriter is that he or she can effectively convey your marketing message and promote your business, which in turn boost your sales. Market copywriters have an amazing way with words – they have a writing style which simply makes people want to buy what you offer!

Pine Press Printing has partnered with just such a writer. R. Chambers LeHeup an award winning wordsmith. Robert will take the time to discuss your business, the vision you have for your business, even tour your facilities, then create the words to convey that message to your customers. To see how R. Chambers LeHeup can help your business call Lori Moroz @ 803-359-9162

R. Chambers LeHeup

Here is just small sampling of the work Robert has done for us:

Home Page

Pine Press Printing is an award-winning, full service, state-of-the-art, copy and printing company whose capability is only matched by our care for the community. With equal focus on quality, value, and customer service, our printing staff has well over 25 years of experience, showing a long held tradition of serving the wants and needs of not only Lexington, SC, but a large portion of the Central Midlands.

For us, no job is too great! From posters, to banners, to even construction drawings and house plans, we offer a wide array of different large print, centered on any specifics desired by our clients.

We do small, too!  We not only print out business and post cards, we can design them and mail them at almost half the cost of the post office, saving both time and money for you, our valued customers. Send out magazines! Brochures! Invitations! The sky’s the limit, not only for our capacity to serve with excellence, but with our efficiency.

Our approach to sustaining our cutting edge technology means we can take whatever information our customer desires through several different mediums. From CDs to flash/thumb drives, SD cards or even downloaded through our website, we can receive your printing needs, allowing us to get the job done correctly and on time. This is our promise to you.

For advertising.

For weddings.

For business.

For family.

For you. Come see us.

Mission Statement

We at Pine Press have dedicated ourselves to offering the best quality print and copy jobs available to our customers, while giving the most affordable rates to our valued clients. As a family owned and operated business, we are far more customer oriented, ensuring that you have the very best service and in a timely fashion. And with our promise of customer satisfaction, we can guarantee it by staying on the cusp of technology, having the capacity and knowledge to satisfy whatever printing needs, large or small.

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Becoming More Customer-Centric

Wednesday, January 26th, 2011


If you’ve ever seen the movie “Groundhog Day,” you know that Bill Murray relives the same day over and over again. It is not until he has truly changed his ways that he can move on in his life. In the business world, we don’t get to keep repeating our mistakes until we finally get it right. One of the most common mistakes many companies make is not focusing on their customers. Here are a few tips to become more customer-centric:

  • Ensure everything your company does—from the products or services you offer to the staff who serves customers—is centered on customers and their experience at your business or website.
  • Create marketing materials that sell a solution to your customers’ problems. Focus on the customers’ needs and not your product.
  • Market using tools created for your audiences. For example, older generations often prefer traditional marketing (print ads, point of purchase displays, etc.) while younger generations often respond better to social media, e-marketing, and online shopping. Offer both options to accommodate multiple audiences.
  • Open the communication lines between your marketing team and sales force to ensure customer requests are being heard and appear in your promotions.
  • Keep an eye on your competitors and develop creative promotions that offer an extra incentive for customers to select your business over theirs. For example, “Receive 10 bonus bucks with any $50 purchase.”
  • Encourage open communication with your customers requesting feedback and suggestions. Offer options such as e-mail, surveys, toll-free number, chat forums, etc.
  • Develop a customer loyalty program that offers special promotions and incentives for return customers.
  • Offer a guarantee that not only demonstrates confidence in your products, but also gives customers a compelling reason to buy today without the fear of tomorrow.

Stop by today if you’d like help developing stunning marketing materials that speak directly to your customers. Located at 120 Ellis Ave., Lexington, SC (behind the Post Office & next to Wings and Ale)

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Grab Attention with Folds

Friday, August 27th, 2010

The layout presentation of your marketing materials is just as important as your images, verbiage, and color scheme. A unique layout that incorporates folds demands attention and entices the reader to open and read your marketing piece.

Many folded layouts enable you to present your information as a story – the beginning grabs attention (such as a headline or teaser), the middle tells the story, and the ending asks for a call to action (such as visiting your web site). Here are a few ways to tell your story with creative folds:

  • Map your story by folding down a large sheet to a compact size. Every fold opens to reveal new information.
  • Roll fold your information to present your message in stages, a little at a time. As the reader unrolls the sheet, the next spread appears.
  • Open the gate. Create a two-page “gate” that opens to a four-page spread. Not only does this approach allow ample space for attention grabbing introductions on the gate as well as in-depth information inside, it is an organized way to divide multiple products or services onto different panels.
  • Offer a sneak peak of the contents inside by shortening the width of your cover on a bi-fold brochure. For example, use an image on the inside that also sets the tone for the outside.
  • Create an accordion folded brochure and make each section a different width, and consider using the extra width as “tabs” for product names or services.

If you’d like other creative marketing ideas, give us a call today. We’ll help you think outside the box and develop eye-catching marketing materials that get read.

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Business Card Labels

Tuesday, August 17th, 2010
Business Card Labels


It seems that everyone has a business card now days, but what if you don’t have many good opportunities to hand out your cards? Business card labels offer an alternative way to creatively distribute your contact information. When printed on a label, you can easily affix your business card and ensure it won’t get lost or misplaced on product samples, literature, packages, booklets, quotes, envelopes, etc.

If you’re interested in trying business card labels but aren’t sure quite sure how often you would use them, try ordering a small run of 50 to 100 sheets of self-adhesive backed stock using the same template as your conventional business cards. It will be fun to rate your feedback and won’t cost an arm and a leg to see if this creative idea is something you’ll stick with!

To Enter our FREE Kindle Giveaway Click Here!

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