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A simple, easy marketing idea

Friday, November 4th, 2011

Marketing that makes a mark!

limited edition stamps from the USPS
Here’s one of those simple little marketing ideas that anyone can do.
Have you ever thought of using limited-edition postage stamps to get noticed?
The vast majority of business-to-business mail is sent using standard first class stamps, bulk permits, or metered postage strips. Why not add a little style to your mail by using one of the many limited edition postage stamps produced by the United States Postal Service on a regular basis? The USPS limited edition stamps feature beautiful graphic design, quality four-color printing, and are often printed in an attention-getting, oversized format. It’s a simple way to make your mail special.
I used a different special edition stamp on the monthly statements we sent out every month for over 25 years. I also used them on my personal correspondence.
This simple idea makes your printing firm look creative. Limited edition stamps can provide a ‘smile moment’ for the person receiving them — and they look like you care enough to provide the extra effort to send one. Almost everyone enjoys seeing the special edition stamps for the first time. Of course, it’s not the kind of idea that’s going to cause your sales to jump 5% next month, but it’s still worth the extra effort if you believe, like I do, that every action we take provides an opportunity to make a favorable impression on our customers.

Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162

Pine Press Printing

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Use A Web Card to Promote your Site

Wednesday, March 16th, 2011

Website Card

Believe it or not, many people still do not have access to the internet or are computer-challenged.

Because this audience will not likely seek out your website online, a “web card” is a great way to highlight your site benefits and entice readers to visit.

Web cards are a versatile print marketing tool to help promote your website. Because the internet experience level of your audience may vary, web cards are a great unique way to announce a new (or re-designed) web site to your web savvy audience, and can also help pique interest among those who are new to or still learning how to use the internet.

A web card can be mailed as an oversized or folded postcard, as an enclosure in a standard #10 business envelope along with a cover letter, displayed in public areas, handed out at trade shows, enclosed in packages, distributed by partners, and handed to customers and prospects that are browsing or making a purchase.

When creating a web card, keep the message simple and define the primary benefit of your website and direct readers to it by using colorful visual images. When created to mimic the design of your site, web cards can highlight functionality and new features of your website. For example, a car dealership’s web card could show your home page and say, “Check out photos of new vehicles, view pricing, and get detailed information instantly.” If you want to highlight multiple site features, consider creating subsequent web cards that can be mailed to your mailing list over several weeks or months, which will also increase your top of mind awareness.

If you’re looking for other innovative ways to market your web site, give our creative team a call today!

803-359-9162

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Designing Direct Mail That Sells

Friday, March 4th, 2011

Marketing Tips

If it sells, it is creative. This, in essence, is the first rule of direct mail design, according to legendary designer and author, David Ogilvy. But what sells? Here are a few tips to keep in mind when designing your next direct mail marketing piece:

  • The basics are in your mailbox.
    When you need inspiration, just go to your own personal direct mail idea vault… your mailbox! You probably receive tons of good direct mail each year. Set aside packages that catch your eye. The companies mailing these have spent thousands of dollars researching the best methods. Why not learn from their research?
  • Always try to beat your previous response rate.
    Play around with the design before sending the mailing out again. See if minor changes make a significant difference in the response rate. Send out different versions of your design to similar groups in your database, and test to see which one results in the most responses. Whatever you do, test it, and then test it again!
  • Use words that grab the reader’s attention.
    Here is a recent list of “Words that Grab Attention,” produced by Starch INRA Hooper Research Worldwide:

    Announcing / Discover / Easy / Exclusive / Free / Guarantee / Health / Help / Immediately / Introducing / Know / Learn / Love / Money / New / Now / Powerful / Profits / Protect / Proven / Results / Safe / Save / Secret(s) / Today / Trust / Understand / You

Pine Press Printing & Mailing delivers. Guaranteed!

  • Call Pine Press Printing- Your hometown printer in Lexington, SC 29072
  • 803-359-9162

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NEW! Large format Laminator.

Thursday, March 3rd, 2011

We now offer beautiful gloss laminating as well as Foam Board Mounting. This is a common option for many wide format print projects as it makes it easy to display your prints on an easel. Pine Press has several laminating options to choose from.

Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

Call us today 803-359-9162


Pine Press Printing | Create Your Badge

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10 Ways to Push Sales Up in 2011

Friday, February 18th, 2011

I’d like to share 10 Ways to Push Up Sales in 2011.

Pushing Sales Up

  1. Single task when talking to customers on the phone so you don’t miss critical information and subtle voice signals.
  2. Follow up on hot leads the instant you receive them. Don’t wait an hour or a day.
  3. Take ten minutes. Write down the profile of your ideal customer because it increases the odds of spotting the perfect target.
  4. Sell every day. Servicing is not selling. Selling is about getting new business. Servicing is about making sure current business goes smoothly. I repeat . . . sell every day.
  5. Know how much time it takes to phone prospects. It takes 60 minutes to call 20 people and leave messages. If you call 20 people and have 3 to 5 conversations, you’ll spend 90 minutes on the phone. If you want more business, schedule more time to call more people.
  6. Value, value, value! Bring more to every call and you will sell more.
  7. Get in the habit of calling customers after the order delivers and ask, “How did we do?”
  8. Customers will say, “Your price is high.” Plan now to give a better response.
  9. Start smiling before you pick up the phone. People buy more from friendly salespeople. Have a yearly sales goal. Break it into weekly increments.
  10. Have a plan to hit the number. If you miss your weekly number two weeks in a row, rethink your plan. Figure out what you should be doing more of and change immediately. I want you to have a great year.

What are you doing to push your sales up?

We can help. Pine Press Printing. Your hometown printer in Lexington, SC 29072

803-359-9162Pine Press Printing | Create Your Badge

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Make Your Message Memorable

Thursday, February 17th, 2011

You can make a marketing message memorable by six simple devices.

Make it Memorable.

  1. Keep it simple
  2. Make it unexpected
  3. Show that it is concrete
  4. Make it credible
  5. Add emotion
  6. Tell A story

We can help.

Pine Press Printing & Mailing delivers. Guaranteed!

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Get the most out of Twitter in 2011‏

Saturday, February 12th, 2011

Our desire is to help you get the most of out of Twitter this year. To start, we thought we’d make  four simple suggestions. Go to Twitters web site to try these out anytime! http://twitter.com

1) Follow your interests. We’ve found that the people who enjoy Twitter most tend to follow a variety of accounts: friends, family, people in their profession, local shops and events, and most importantly, people who share their passions.

2) Get specific. Like sports? Follow your favorite leagues, teams, players, coaches, commentators, writers and fellow fans. Love food? Follow chefs, restaurants, critics, bloggers, specialty shops and respected foodies.

3) Don’t panic. People turn to Twitter during emergencies. Snowstorms, power outages and fires are just a few emergencies where Twitter may be helpful. Search for #hashtags and follow local civic accounts to stay informed.

4) Return to Twitter. There are about 200 million accounts on Twitter now – that means new interests, new voices, and new ideas every day. They offer services in seven languages, apps for most devices, and SMS worldwide.

Follow Pine Press Printing on Twitter

Pine Press on Twitter

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162Pine Press Printing | Create Your Badge

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Relationships Matter…

Friday, February 11th, 2011

We Love Our Customers

With Valentine’s Day coming right up on February 14th, romance is in the air. It’s the time for expressing our love and affection for those who are most important to us. As I grow, I become more aware of how important these relationships are, both personal and professional.

Let me take this opportunity to say, thank you and how much we love you, our friends and customers.  For over 30 years Pine Press Printing has survived and even thrived for no other reason then the patronage and loyal support of friends like you. I know that when you buy from us, you are placing your trust in us, that we will treat you fairly and do all we can to deliver the quality product you have come to expect. I will always remember that. You are the reason we are here.

Let me also encourage you to tell all those you love, how much they mean to you. In the end, relationships are all that really matters.

God Bless,
Lori

Pine Press Printing & Mailing

120 Ellis Avenue
Lexington, South Carolina 29072



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Can a copywriter help you grow your business?

Thursday, January 27th, 2011

Can a copywriter help you grow your business? Let us face it, running a business, even a small business, can be a daunting prospect.

Copywriting Services

There is so much to do each day to keep it going that it is almost impossible for you to do it all yourself. Outsourcing some of the work is bound to make things better for you, not only because you will be getting experienced people to help you, but because your time will be freed up to focus on the things about your business that you do best.

Hiring a copywriter to help with copy for marketing materials, mission statement, your website as well other materials is an excellent idea. You just have to be sure you hire a first-rate one.

You need a copywriter who has flawless English writing skills. That is why you want to look at samples of any prospective writer first, to see just how well they write in English.

However, it is not only English skills that make a difference; it is also the “voice” or writing style. You need someone who has a unique and personable voice, and one that will fit in well with the overall tone of your company and the theme of your business. If the writing of a copywriter is technically excellent but sounds stiff and too formal, you may want to keep looking for that personable writing style that you need.

Dependability is also a must, as you need a copywriter on whom you can rely. You do not want to be kept waiting for weeks for assignments to be turned in with no word from the writer. However, if you can find a writer who matches all of these qualifications, then you have found yourself a goldmine for your small business, and one that you should keep using for as long as possible.

The most important benefit of hiring a copywriter is that he or she can effectively convey your marketing message and promote your business, which in turn boost your sales. Market copywriters have an amazing way with words – they have a writing style which simply makes people want to buy what you offer!

Pine Press Printing has partnered with just such a writer. R. Chambers LeHeup an award winning wordsmith. Robert will take the time to discuss your business, the vision you have for your business, even tour your facilities, then create the words to convey that message to your customers. To see how R. Chambers LeHeup can help your business call Lori Moroz @ 803-359-9162

R. Chambers LeHeup

Here is just small sampling of the work Robert has done for us:

Home Page

Pine Press Printing is an award-winning, full service, state-of-the-art, copy and printing company whose capability is only matched by our care for the community. With equal focus on quality, value, and customer service, our printing staff has well over 25 years of experience, showing a long held tradition of serving the wants and needs of not only Lexington, SC, but a large portion of the Central Midlands.

For us, no job is too great! From posters, to banners, to even construction drawings and house plans, we offer a wide array of different large print, centered on any specifics desired by our clients.

We do small, too!  We not only print out business and post cards, we can design them and mail them at almost half the cost of the post office, saving both time and money for you, our valued customers. Send out magazines! Brochures! Invitations! The sky’s the limit, not only for our capacity to serve with excellence, but with our efficiency.

Our approach to sustaining our cutting edge technology means we can take whatever information our customer desires through several different mediums. From CDs to flash/thumb drives, SD cards or even downloaded through our website, we can receive your printing needs, allowing us to get the job done correctly and on time. This is our promise to you.

For advertising.

For weddings.

For business.

For family.

For you. Come see us.

Mission Statement

We at Pine Press have dedicated ourselves to offering the best quality print and copy jobs available to our customers, while giving the most affordable rates to our valued clients. As a family owned and operated business, we are far more customer oriented, ensuring that you have the very best service and in a timely fashion. And with our promise of customer satisfaction, we can guarantee it by staying on the cusp of technology, having the capacity and knowledge to satisfy whatever printing needs, large or small.

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