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A simple, easy marketing idea

Friday, November 4th, 2011

Marketing that makes a mark!

limited edition stamps from the USPS
Here’s one of those simple little marketing ideas that anyone can do.
Have you ever thought of using limited-edition postage stamps to get noticed?
The vast majority of business-to-business mail is sent using standard first class stamps, bulk permits, or metered postage strips. Why not add a little style to your mail by using one of the many limited edition postage stamps produced by the United States Postal Service on a regular basis? The USPS limited edition stamps feature beautiful graphic design, quality four-color printing, and are often printed in an attention-getting, oversized format. It’s a simple way to make your mail special.
I used a different special edition stamp on the monthly statements we sent out every month for over 25 years. I also used them on my personal correspondence.
This simple idea makes your printing firm look creative. Limited edition stamps can provide a ‘smile moment’ for the person receiving them — and they look like you care enough to provide the extra effort to send one. Almost everyone enjoys seeing the special edition stamps for the first time. Of course, it’s not the kind of idea that’s going to cause your sales to jump 5% next month, but it’s still worth the extra effort if you believe, like I do, that every action we take provides an opportunity to make a favorable impression on our customers.

Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162

Pine Press Printing

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Use A Web Card to Promote your Site

Wednesday, March 16th, 2011

Website Card

Believe it or not, many people still do not have access to the internet or are computer-challenged.

Because this audience will not likely seek out your website online, a “web card” is a great way to highlight your site benefits and entice readers to visit.

Web cards are a versatile print marketing tool to help promote your website. Because the internet experience level of your audience may vary, web cards are a great unique way to announce a new (or re-designed) web site to your web savvy audience, and can also help pique interest among those who are new to or still learning how to use the internet.

A web card can be mailed as an oversized or folded postcard, as an enclosure in a standard #10 business envelope along with a cover letter, displayed in public areas, handed out at trade shows, enclosed in packages, distributed by partners, and handed to customers and prospects that are browsing or making a purchase.

When creating a web card, keep the message simple and define the primary benefit of your website and direct readers to it by using colorful visual images. When created to mimic the design of your site, web cards can highlight functionality and new features of your website. For example, a car dealership’s web card could show your home page and say, “Check out photos of new vehicles, view pricing, and get detailed information instantly.” If you want to highlight multiple site features, consider creating subsequent web cards that can be mailed to your mailing list over several weeks or months, which will also increase your top of mind awareness.

If you’re looking for other innovative ways to market your web site, give our creative team a call today!

803-359-9162

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Pine Press Printing | Create Your Badge

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NEW! Large format Laminator.

Thursday, March 3rd, 2011

We now offer beautiful gloss laminating as well as Foam Board Mounting. This is a common option for many wide format print projects as it makes it easy to display your prints on an easel. Pine Press has several laminating options to choose from.

Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

Call us today 803-359-9162


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Awaken the Design Animal Inside You!

Monday, February 21st, 2011

Creative Graphic Design

In today’s crowded communications environment, the first objective in creating a memorable image – be it for a business product or service – is to be noticed. It’s often a difficult task given the inherent limitations of the print medium.  However, for those who possess the knowledge to apply it, there exists a different animal, a breed that stands apart from the ordinary – print finishing techniques that leap off the page with vivid color, texture and dimension: foil stamping, embossing, combination foil stamping/embossing.

Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162
Pine Press Printing | Create Your Badge

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Make Your Message Memorable

Thursday, February 17th, 2011

You can make a marketing message memorable by six simple devices.

Make it Memorable.

  1. Keep it simple
  2. Make it unexpected
  3. Show that it is concrete
  4. Make it credible
  5. Add emotion
  6. Tell A story

We can help.

Pine Press Printing & Mailing delivers. Guaranteed!

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Relationships Matter…

Friday, February 11th, 2011

We Love Our Customers

With Valentine’s Day coming right up on February 14th, romance is in the air. It’s the time for expressing our love and affection for those who are most important to us. As I grow, I become more aware of how important these relationships are, both personal and professional.

Let me take this opportunity to say, thank you and how much we love you, our friends and customers.  For over 30 years Pine Press Printing has survived and even thrived for no other reason then the patronage and loyal support of friends like you. I know that when you buy from us, you are placing your trust in us, that we will treat you fairly and do all we can to deliver the quality product you have come to expect. I will always remember that. You are the reason we are here.

Let me also encourage you to tell all those you love, how much they mean to you. In the end, relationships are all that really matters.

God Bless,
Lori

Pine Press Printing & Mailing

120 Ellis Avenue
Lexington, South Carolina 29072



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21 “must have” words of every marketing expert

Tuesday, February 8th, 2011

Marketing "must have" words

Did you know that the English language contains over 250,000 words? But most marketing experts agree that there are 21 “best words” to use when you want to sell. Words should be chosen with the utmost care in marketing to convey precise messages to the reader. Words can motivate and actually make people think differently when they read them. Choosing the right word at the right time can greatly enhance the likelihood of creating a favorable impression of your product or business.

What’s in a word?

The exact words you use in your company’s marketing materials can make the difference between success and failure. If you choose the right words, your prospects will find you and your company irresistible. If you choose the wrong words, you’ll spend a lot of extra time trying to convince prospects to do business with you. When it comes to writing copy for your marketing materials, your word choices matter. Here is a list of the top 21 words that can help you sell more. I’ve taken the liberty of putting my top 10 word choices first. Use them wisely, and watch your marketing response rates improve.

The Top 10

1. The person’s name
2. You/your
3. Benefit
4. Quick/quickly
5. Easy/easily
6. Yes
7. Free
8. Guarantee/guaranteed
9. Money
10. Fun

The Remaining 11

11. Health/healthy
12. Love
13. Save
14. Proven
15. Results
16. New
17. Solution
18. How to
19. More
20. Now
21. Safe/safely

You may find yourself looking at these words and thinking that there is nothing new or innovative here. It is true that these words have been used throughout recent marketing history, but they still hold great power in their meanings. Some businesses have made great use of these words in combination with great products and services. As your marketing and copywriting skills increase, try to combine words that sell in the same sentence. For example, maybe you could say doing business with a locally owned company like yours is “quick, safe and easy.” Or, perhaps your firm provides “proven results with guaranteed benefits.” Or, you’ll “love our fun and money-saving” approach to customer service. Well, you get the idea.

When you use these 21 words in your sales and marketing materials, you will increase your prospects’ interest in what you’re saying, which ultimately leads to more chances, leads, and opportunities to make a sale. Learning to get in the habit of using the right word choices in your marketing materials is a smart thing to do.

Can you do this? Yes you can! We can help! And you’re going to love the results. Guaranteed!

Pine Press Printing & Mailing

R. Chambers LeHeup, award winning wordsmith.

120 Ellis Ave.

Lexington, SC  29072

Wordsmith partner – R. Chambers LeHeup

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Getting Out of the Congestion

Monday, January 31st, 2011

You are One of Many

Getting Out of the Congestion

In today’s business environment, you are just one of many competitors trying to capture the attention of your target audience. Unless you’ve invented the proverbial “better mouse trap,” your message sounds a lot like all the other messages that are being broadcast in today’s market. Consumer Reports calculates the average American is bombarded with 247 advertising messages each and every day. (www.ask.com, 2010) By the end of a single month, that equates to 7,410 marketing messages! How will your message break through the congested marketing highway?

Consider these challenges…

• Your call for a sales appointment is perhaps the tenth received today by your prospect.

• The email you just sent? It’s highly likely it’s one of 50 or 100 already in the prospect’s in-box.

• Your voice mail message? Forget it; they will just hit delete before your message gets 5 words out.

The Challenge

The challenge for each business professional is to identify ways for
your message to break through the crowded marketplace. But how
do you get out of the congestion? We need
to develop a way to rise above the
crowd and get our message directly to the source – our target
audience
. More importantly, we must accomplish a more significant
task: Develop a brand that gets people talking about you.

The Solution

Allow the professional team at Pine Press Printing & Mailing to develop a winning marketing strategy for your business.

From start to finish, whether enhancing your current image or totally revamping your “brand”.  Combining: copywriting, design, full color printing, banners and signs, websites & mailing. Pine Press has the knowledge, experience and professional team to deliver your message to your target audience, your customers.

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How Ink Is Made

Tuesday, October 19th, 2010

At Pine Press Printing we take pride in our ability to meet the high standards of quality & consistency that our customers have come to expect over our 31+ years.  That is why we use only the finest printing inks in our Heidelberg and Ryobi printing presses.

Quality begins with good ingredients, skilled craftsmanship & the finest equipment on the market today! “Only the best will pass our test”.

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