Copywriting

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21 “must have” words of every marketing expert

Tuesday, February 8th, 2011

Marketing "must have" words

Did you know that the English language contains over 250,000 words? But most marketing experts agree that there are 21 “best words” to use when you want to sell. Words should be chosen with the utmost care in marketing to convey precise messages to the reader. Words can motivate and actually make people think differently when they read them. Choosing the right word at the right time can greatly enhance the likelihood of creating a favorable impression of your product or business.

What’s in a word?

The exact words you use in your company’s marketing materials can make the difference between success and failure. If you choose the right words, your prospects will find you and your company irresistible. If you choose the wrong words, you’ll spend a lot of extra time trying to convince prospects to do business with you. When it comes to writing copy for your marketing materials, your word choices matter. Here is a list of the top 21 words that can help you sell more. I’ve taken the liberty of putting my top 10 word choices first. Use them wisely, and watch your marketing response rates improve.

The Top 10

1. The person’s name
2. You/your
3. Benefit
4. Quick/quickly
5. Easy/easily
6. Yes
7. Free
8. Guarantee/guaranteed
9. Money
10. Fun

The Remaining 11

11. Health/healthy
12. Love
13. Save
14. Proven
15. Results
16. New
17. Solution
18. How to
19. More
20. Now
21. Safe/safely

You may find yourself looking at these words and thinking that there is nothing new or innovative here. It is true that these words have been used throughout recent marketing history, but they still hold great power in their meanings. Some businesses have made great use of these words in combination with great products and services. As your marketing and copywriting skills increase, try to combine words that sell in the same sentence. For example, maybe you could say doing business with a locally owned company like yours is “quick, safe and easy.” Or, perhaps your firm provides “proven results with guaranteed benefits.” Or, you’ll “love our fun and money-saving” approach to customer service. Well, you get the idea.

When you use these 21 words in your sales and marketing materials, you will increase your prospects’ interest in what you’re saying, which ultimately leads to more chances, leads, and opportunities to make a sale. Learning to get in the habit of using the right word choices in your marketing materials is a smart thing to do.

Can you do this? Yes you can! We can help! And you’re going to love the results. Guaranteed!

Pine Press Printing & Mailing

R. Chambers LeHeup, award winning wordsmith.

120 Ellis Ave.

Lexington, SC  29072

Wordsmith partner – R. Chambers LeHeup

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Getting Out of the Congestion

Monday, January 31st, 2011

You are One of Many

Getting Out of the Congestion

In today’s business environment, you are just one of many competitors trying to capture the attention of your target audience. Unless you’ve invented the proverbial “better mouse trap,” your message sounds a lot like all the other messages that are being broadcast in today’s market. Consumer Reports calculates the average American is bombarded with 247 advertising messages each and every day. (www.ask.com, 2010) By the end of a single month, that equates to 7,410 marketing messages! How will your message break through the congested marketing highway?

Consider these challenges…

• Your call for a sales appointment is perhaps the tenth received today by your prospect.

• The email you just sent? It’s highly likely it’s one of 50 or 100 already in the prospect’s in-box.

• Your voice mail message? Forget it; they will just hit delete before your message gets 5 words out.

The Challenge

The challenge for each business professional is to identify ways for
your message to break through the crowded marketplace. But how
do you get out of the congestion? We need
to develop a way to rise above the
crowd and get our message directly to the source – our target
audience
. More importantly, we must accomplish a more significant
task: Develop a brand that gets people talking about you.

The Solution

Allow the professional team at Pine Press Printing & Mailing to develop a winning marketing strategy for your business.

From start to finish, whether enhancing your current image or totally revamping your “brand”.  Combining: copywriting, design, full color printing, banners and signs, websites & mailing. Pine Press has the knowledge, experience and professional team to deliver your message to your target audience, your customers.

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Can a copywriter help you grow your business?

Thursday, January 27th, 2011

Can a copywriter help you grow your business? Let us face it, running a business, even a small business, can be a daunting prospect.

Copywriting Services

There is so much to do each day to keep it going that it is almost impossible for you to do it all yourself. Outsourcing some of the work is bound to make things better for you, not only because you will be getting experienced people to help you, but because your time will be freed up to focus on the things about your business that you do best.

Hiring a copywriter to help with copy for marketing materials, mission statement, your website as well other materials is an excellent idea. You just have to be sure you hire a first-rate one.

You need a copywriter who has flawless English writing skills. That is why you want to look at samples of any prospective writer first, to see just how well they write in English.

However, it is not only English skills that make a difference; it is also the “voice” or writing style. You need someone who has a unique and personable voice, and one that will fit in well with the overall tone of your company and the theme of your business. If the writing of a copywriter is technically excellent but sounds stiff and too formal, you may want to keep looking for that personable writing style that you need.

Dependability is also a must, as you need a copywriter on whom you can rely. You do not want to be kept waiting for weeks for assignments to be turned in with no word from the writer. However, if you can find a writer who matches all of these qualifications, then you have found yourself a goldmine for your small business, and one that you should keep using for as long as possible.

The most important benefit of hiring a copywriter is that he or she can effectively convey your marketing message and promote your business, which in turn boost your sales. Market copywriters have an amazing way with words – they have a writing style which simply makes people want to buy what you offer!

Pine Press Printing has partnered with just such a writer. R. Chambers LeHeup an award winning wordsmith. Robert will take the time to discuss your business, the vision you have for your business, even tour your facilities, then create the words to convey that message to your customers. To see how R. Chambers LeHeup can help your business call Lori Moroz @ 803-359-9162

R. Chambers LeHeup

Here is just small sampling of the work Robert has done for us:

Home Page

Pine Press Printing is an award-winning, full service, state-of-the-art, copy and printing company whose capability is only matched by our care for the community. With equal focus on quality, value, and customer service, our printing staff has well over 25 years of experience, showing a long held tradition of serving the wants and needs of not only Lexington, SC, but a large portion of the Central Midlands.

For us, no job is too great! From posters, to banners, to even construction drawings and house plans, we offer a wide array of different large print, centered on any specifics desired by our clients.

We do small, too!  We not only print out business and post cards, we can design them and mail them at almost half the cost of the post office, saving both time and money for you, our valued customers. Send out magazines! Brochures! Invitations! The sky’s the limit, not only for our capacity to serve with excellence, but with our efficiency.

Our approach to sustaining our cutting edge technology means we can take whatever information our customer desires through several different mediums. From CDs to flash/thumb drives, SD cards or even downloaded through our website, we can receive your printing needs, allowing us to get the job done correctly and on time. This is our promise to you.

For advertising.

For weddings.

For business.

For family.

For you. Come see us.

Mission Statement

We at Pine Press have dedicated ourselves to offering the best quality print and copy jobs available to our customers, while giving the most affordable rates to our valued clients. As a family owned and operated business, we are far more customer oriented, ensuring that you have the very best service and in a timely fashion. And with our promise of customer satisfaction, we can guarantee it by staying on the cusp of technology, having the capacity and knowledge to satisfy whatever printing needs, large or small.

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