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Command Attention With Color

Thursday, September 2nd, 2010

Pick a color, any color. Now, think about that color and what it means to you. Is it powerful? Energizing? Soothing? Refreshing? Welcoming? Dependable? Color is universally understood and is a critical design element for graphics. In a matter of seconds color can command attention, evoke an emotional response, convey a message, define a space, create an idea, and make a lasting impression. No matter what your message is, there is a color that can help communicate it. So, what do you need to know to make the right color decision? Pine Press Printing!

It’s all about appearances.

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Posted in Color, Color Copies, Color Printing, Uncategorized | No Responses »
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Grab Attention with Folds

Friday, August 27th, 2010

The layout presentation of your marketing materials is just as important as your images, verbiage, and color scheme. A unique layout that incorporates folds demands attention and entices the reader to open and read your marketing piece.

Many folded layouts enable you to present your information as a story – the beginning grabs attention (such as a headline or teaser), the middle tells the story, and the ending asks for a call to action (such as visiting your web site). Here are a few ways to tell your story with creative folds:

  • Map your story by folding down a large sheet to a compact size. Every fold opens to reveal new information.
  • Roll fold your information to present your message in stages, a little at a time. As the reader unrolls the sheet, the next spread appears.
  • Open the gate. Create a two-page “gate” that opens to a four-page spread. Not only does this approach allow ample space for attention grabbing introductions on the gate as well as in-depth information inside, it is an organized way to divide multiple products or services onto different panels.
  • Offer a sneak peak of the contents inside by shortening the width of your cover on a bi-fold brochure. For example, use an image on the inside that also sets the tone for the outside.
  • Create an accordion folded brochure and make each section a different width, and consider using the extra width as “tabs” for product names or services.

If you’d like other creative marketing ideas, give us a call today. We’ll help you think outside the box and develop eye-catching marketing materials that get read.

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Posted in Color Copies, Color Printing, Digital Printing, Direct Mail, Folding, Newsletters, Uncategorized | No Responses »
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Business Card Labels

Tuesday, August 17th, 2010
Business Card Labels


It seems that everyone has a business card now days, but what if you don’t have many good opportunities to hand out your cards? Business card labels offer an alternative way to creatively distribute your contact information. When printed on a label, you can easily affix your business card and ensure it won’t get lost or misplaced on product samples, literature, packages, booklets, quotes, envelopes, etc.

If you’re interested in trying business card labels but aren’t sure quite sure how often you would use them, try ordering a small run of 50 to 100 sheets of self-adhesive backed stock using the same template as your conventional business cards. It will be fun to rate your feedback and won’t cost an arm and a leg to see if this creative idea is something you’ll stick with!

To Enter our FREE Kindle Giveaway Click Here!

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Posted in Business Cards, Color Printing, Digital Printing, Standard Presort Mail, Uncategorized | No Responses »
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Have you heard of QR codes?

Tuesday, June 22nd, 2010

Recently, to celebrate Internet Week 2010, the City of New York outfitted Times Square with giant QR codes.

Times Square visitors could use their smartphone cameras to photograph and scan the QR codes — which were featured in an animated sequence on the Thomson Reuters building in Times Square. Each code allowed the curious crowds to pull up information relating to specific events and agencies being featured.

What are QR codes?

They look like this:

Pine Press Printing Blog URL Code

Pine Press Printing Blog URL Code

They come to us from Japan where they are very common. QR is short for Quick Response. They are used to take a piece of information and put it in to your cell phone. You may soon see QR Codes on business cards, in a brochure, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to visit that companies website, or it may give you a coupon which you can use in a local outlet.

The reason why they are more useful than a standard barcode is that they can store much more data, including url links, your contact information, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, most modern cell phones can scan them.

How could you use a QR code?

Your business, no matter how small or large, could use QR codes in a number of ways. You might place one next to every product on your web site containing all the product details, the number to call and the URL link to the page so they can show their friends on their cell phone. You could add one to your business card containing your contact details so its easy for someone to add you to their contacts on their cell phone.

Add them to any print advertising, flyers, posters, invites, etc containing:

Only one of many ways to use QR code technology

Only one of many ways to use QR code technology

Will your customers use them?

Today, right now, few may use them, those that do will certainly appreciate your tech knowledge, those that don’t will certainly be inquisitive which may open the door for conversation and a potential sale.

(1) Get a QR reader. (my Blackberry likes the ScanLife reader)

http://www.mobile-barcodes.com/qr-code-software/

(2) How to do it. (generate your own QR code)
http://delivr.com/qr-code-generator

(3) It’s coming fast, don’t let it run over you. (Full NYC story)
http://mashable.com/2010/06/10/internet-week-qr-codes/

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Posted in Digital Printing, QR Codes, Uncategorized | 2 Responses »
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Full Color Printing Makes a Great Impression

Monday, December 28th, 2009

When you sit down with a blank sheet of paper in front of you, does your vision for filling that page include color? Whether that page is meant to inform, invite, or inspire, it will make the greatest impression if it is printed in full color.

Black and white printing works for certain things – text documents and photographs.  But full color printing is the best way to make the right impression.

Here are some reasons why:

  • It’s more professional. If you’re trying to sell your company’s products or services,  choosing full color printing for marketing materials and business cards shows your prospective customers you are a company that is worth doing business with.  It can help add legitimacy to your company that will make people more likely to consider doing business with you.
  • Printing in full color grabs attention. If you are standing at a bulletin board or sifting though a pile of mail and there are five items, four of them in black and white and one of them in color, it’s a given that your eyes will be drawn to the one that has been done in color.  You can write a solid brochure, flyer or newsletter, but if it doesn’t get someones attention, it won’t make a difference.
  • Pictures will look better. While of course you can add pictures in black and white, color pictures are more crisp and true to life. Often times when you print a picture in black and white, you end up with an image that is almost impossible to make out.  Full color printing can help prevent this problem.

One thing that may deter you from choosing color over black and white is cost. You may assume that it is much more expensive to print in color than it is in black and white.  In some cases, that is true.  However, as technology has changed, new dyes and methods have been created that can allow you to choose full color without adding a great cost to the project.

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