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Can a copywriter help you grow your business?

Thursday, January 27th, 2011

Can a copywriter help you grow your business? Let us face it, running a business, even a small business, can be a daunting prospect.

Copywriting Services

There is so much to do each day to keep it going that it is almost impossible for you to do it all yourself. Outsourcing some of the work is bound to make things better for you, not only because you will be getting experienced people to help you, but because your time will be freed up to focus on the things about your business that you do best.

Hiring a copywriter to help with copy for marketing materials, mission statement, your website as well other materials is an excellent idea. You just have to be sure you hire a first-rate one.

You need a copywriter who has flawless English writing skills. That is why you want to look at samples of any prospective writer first, to see just how well they write in English.

However, it is not only English skills that make a difference; it is also the “voice” or writing style. You need someone who has a unique and personable voice, and one that will fit in well with the overall tone of your company and the theme of your business. If the writing of a copywriter is technically excellent but sounds stiff and too formal, you may want to keep looking for that personable writing style that you need.

Dependability is also a must, as you need a copywriter on whom you can rely. You do not want to be kept waiting for weeks for assignments to be turned in with no word from the writer. However, if you can find a writer who matches all of these qualifications, then you have found yourself a goldmine for your small business, and one that you should keep using for as long as possible.

The most important benefit of hiring a copywriter is that he or she can effectively convey your marketing message and promote your business, which in turn boost your sales. Market copywriters have an amazing way with words – they have a writing style which simply makes people want to buy what you offer!

Pine Press Printing has partnered with just such a writer. R. Chambers LeHeup an award winning wordsmith. Robert will take the time to discuss your business, the vision you have for your business, even tour your facilities, then create the words to convey that message to your customers. To see how R. Chambers LeHeup can help your business call Lori Moroz @ 803-359-9162

R. Chambers LeHeup

Here is just small sampling of the work Robert has done for us:

Home Page

Pine Press Printing is an award-winning, full service, state-of-the-art, copy and printing company whose capability is only matched by our care for the community. With equal focus on quality, value, and customer service, our printing staff has well over 25 years of experience, showing a long held tradition of serving the wants and needs of not only Lexington, SC, but a large portion of the Central Midlands.

For us, no job is too great! From posters, to banners, to even construction drawings and house plans, we offer a wide array of different large print, centered on any specifics desired by our clients.

We do small, too!  We not only print out business and post cards, we can design them and mail them at almost half the cost of the post office, saving both time and money for you, our valued customers. Send out magazines! Brochures! Invitations! The sky’s the limit, not only for our capacity to serve with excellence, but with our efficiency.

Our approach to sustaining our cutting edge technology means we can take whatever information our customer desires through several different mediums. From CDs to flash/thumb drives, SD cards or even downloaded through our website, we can receive your printing needs, allowing us to get the job done correctly and on time. This is our promise to you.

For advertising.

For weddings.

For business.

For family.

For you. Come see us.

Mission Statement

We at Pine Press have dedicated ourselves to offering the best quality print and copy jobs available to our customers, while giving the most affordable rates to our valued clients. As a family owned and operated business, we are far more customer oriented, ensuring that you have the very best service and in a timely fashion. And with our promise of customer satisfaction, we can guarantee it by staying on the cusp of technology, having the capacity and knowledge to satisfy whatever printing needs, large or small.

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How Ink Is Made

Tuesday, October 19th, 2010

At Pine Press Printing we take pride in our ability to meet the high standards of quality & consistency that our customers have come to expect over our 31+ years.  That is why we use only the finest printing inks in our Heidelberg and Ryobi printing presses.

Quality begins with good ingredients, skilled craftsmanship & the finest equipment on the market today! “Only the best will pass our test”.

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Grab Attention with Folds

Friday, August 27th, 2010

The layout presentation of your marketing materials is just as important as your images, verbiage, and color scheme. A unique layout that incorporates folds demands attention and entices the reader to open and read your marketing piece.

Many folded layouts enable you to present your information as a story – the beginning grabs attention (such as a headline or teaser), the middle tells the story, and the ending asks for a call to action (such as visiting your web site). Here are a few ways to tell your story with creative folds:

  • Map your story by folding down a large sheet to a compact size. Every fold opens to reveal new information.
  • Roll fold your information to present your message in stages, a little at a time. As the reader unrolls the sheet, the next spread appears.
  • Open the gate. Create a two-page “gate” that opens to a four-page spread. Not only does this approach allow ample space for attention grabbing introductions on the gate as well as in-depth information inside, it is an organized way to divide multiple products or services onto different panels.
  • Offer a sneak peak of the contents inside by shortening the width of your cover on a bi-fold brochure. For example, use an image on the inside that also sets the tone for the outside.
  • Create an accordion folded brochure and make each section a different width, and consider using the extra width as “tabs” for product names or services.

If you’d like other creative marketing ideas, give us a call today. We’ll help you think outside the box and develop eye-catching marketing materials that get read.

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Business Card Labels

Tuesday, August 17th, 2010
Business Card Labels


It seems that everyone has a business card now days, but what if you don’t have many good opportunities to hand out your cards? Business card labels offer an alternative way to creatively distribute your contact information. When printed on a label, you can easily affix your business card and ensure it won’t get lost or misplaced on product samples, literature, packages, booklets, quotes, envelopes, etc.

If you’re interested in trying business card labels but aren’t sure quite sure how often you would use them, try ordering a small run of 50 to 100 sheets of self-adhesive backed stock using the same template as your conventional business cards. It will be fun to rate your feedback and won’t cost an arm and a leg to see if this creative idea is something you’ll stick with!

To Enter our FREE Kindle Giveaway Click Here!

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