Wednesday, January 26th, 2011
If you’ve ever seen the movie “Groundhog Day,” you know that Bill Murray relives the same day over and over again. It is not until he has truly changed his ways that he can move on in his life. In the business world, we don’t get to keep repeating our mistakes until we finally get it right. One of the most common mistakes many companies make is not focusing on their customers. Here are a few tips to become more customer-centric:
- Ensure everything your company does—from the products or services you offer to the staff who serves customers—is centered on customers and their experience at your business or website.
- Create marketing materials that sell a solution to your customers’ problems. Focus on the customers’ needs and not your product.
- Market using tools created for your audiences. For example, older generations often prefer traditional marketing (print ads, point of purchase displays, etc.) while younger generations often respond better to social media, e-marketing, and online shopping. Offer both options to accommodate multiple audiences.
- Open the communication lines between your marketing team and sales force to ensure customer requests are being heard and appear in your promotions.
- Keep an eye on your competitors and develop creative promotions that offer an extra incentive for customers to select your business over theirs. For example, “Receive 10 bonus bucks with any $50 purchase.”
- Encourage open communication with your customers requesting feedback and suggestions. Offer options such as e-mail, surveys, toll-free number, chat forums, etc.
- Develop a customer loyalty program that offers special promotions and incentives for return customers.
- Offer a guarantee that not only demonstrates confidence in your products, but also gives customers a compelling reason to buy today without the fear of tomorrow.
Stop by today if you’d like help developing stunning marketing materials that speak directly to your customers. Located at 120 Ellis Ave., Lexington, SC (behind the Post Office & next to Wings and Ale)
Posted in Standing out from the crowd | No Responses »
Tags: business cards, Color Copies, full color printing, labels, Mailing, printing
Friday, August 27th, 2010
The layout presentation of your marketing materials is just as important as your images, verbiage, and color scheme. A unique layout that incorporates folds demands attention and entices the reader to open and read your marketing piece.
Many folded layouts enable you to present your information as a story – the beginning grabs attention (such as a headline or teaser), the middle tells the story, and the ending asks for a call to action (such as visiting your web site). Here are a few ways to tell your story with creative folds:
- Map your story by folding down a large sheet to a compact size. Every fold opens to reveal new information.
- Roll fold your information to present your message in stages, a little at a time. As the reader unrolls the sheet, the next spread appears.
- Open the gate. Create a two-page “gate” that opens to a four-page spread. Not only does this approach allow ample space for attention grabbing introductions on the gate as well as in-depth information inside, it is an organized way to divide multiple products or services onto different panels.
- Offer a sneak peak of the contents inside by shortening the width of your cover on a bi-fold brochure. For example, use an image on the inside that also sets the tone for the outside.
- Create an accordion folded brochure and make each section a different width, and consider using the extra width as “tabs” for product names or services.
If you’d like other creative marketing ideas, give us a call today. We’ll help you think outside the box and develop eye-catching marketing materials that get read.
Posted in Color Copies, Color Printing, Digital Printing, Direct Mail, Folding, Newsletters, Uncategorized | No Responses »
Tags: bulk mailing, business cards, direct mailing, folding, full color, full color printing, labels, Mailing, QR Codes
Tuesday, August 17th, 2010
Business Card Labels
It seems that everyone has a business card now days, but what if you don’t have many good opportunities to hand out your cards? Business card labels offer an alternative way to creatively distribute your contact information. When printed on a label, you can easily affix your business card and ensure it won’t get lost or misplaced on product samples, literature, packages, booklets, quotes, envelopes, etc.
If you’re interested in trying business card labels but aren’t sure quite sure how often you would use them, try ordering a small run of 50 to 100 sheets of self-adhesive backed stock using the same template as your conventional business cards. It will be fun to rate your feedback and won’t cost an arm and a leg to see if this creative idea is something you’ll stick with!
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Posted in Business Cards, Color Printing, Digital Printing, Standard Presort Mail, Uncategorized | No Responses »
Tags: bulk mailing, business cards, full color, full color printing, labels, Mailing
