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Easiest Banner Display Yet

Thursday, September 1st, 2011

Signs & Banners

Our state of the art facility includes a complete design department, and a complete finishing shop for producing eye catching banners, displays, laminating and mounting on board. We have the skill, and the capacity, to turn your job around quickly and affordably. We do every type of signage, from political campaign signs, to full blown tradeshow displays.

We take pride in our craftsmanship, and guarantee your satisfaction. When you want it done on time, on budget, and beautifully, talk to us!

Tripod Banner Stands

Tripod Banner Stands!


All sizes up to 40″ x 77″, portable and lightweight.

Comes with carrying bag.


Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162

Pine Press Printing

OUR TWITTER LINK:

http://twitter.com/pinepressprint

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Understanding the meaning of “under promise and over deliver”

Tuesday, August 30th, 2011

In a bid to win over customers it seems that many businesses will make many promises, many of which seldom come to fruition. How many times have you been ‘duped’ in to buying a service or product, which the seller claims “has a good after sales warranty package”, and when you have tried to claim on the warranty you have found that it isn’t worth the paper it is written on? This is a prime example of a business over promising and under delivering. There are several other examples of businesses over promising and under delivering that happen to many people on a daily basis, such as in the printing business stating a product will be delivered in three working days when in fact it is delivered in five working days. Over promising and under delivering is a risky strategy for businesses as it is likely to disgruntle the customers, and virtually eliminate the possibility of repeat sales.

Under promising and over delivering is the opposite of over promising and under delivering. For example, if a business states a product will be dispatched in five working days and it is dispatched in three working days it has performed better than it promised to. Under promising and over delivering is doing that little bit more than stated and going that extra mile to satisfy customers. It is providing value for money, which is something all customers want.

In all transactions customers will have an expectation, and this must be met and managed by the business. By stating the cost of products and services, the quality of the products or services, the delivery times, the after sales package and warranty etc. it is often the business that determines the customers’ expectations. Exceeding customers’ expectations i.e. under promising and over delivering, is beneficial for businesses as it often results in repeat sales and free advertising through word of mouth. This has always been our goal at Pine Press Printing & Mailing. Come give us a try!

Pine Press Printing & Mailing delivers. Guaranteed!
Pine Press Printing your friendly hometown printer in Lexington, SC 29072
803-359-9162

Pine Press Printing

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What ever happened to customer service?

Monday, August 29th, 2011

There is no doubting that life moves at a fast pace. Everyone wants “it” and they want “it” now! So in this day and age, when life is traveling so quickly we are often left to wonder where the customer service has gone?
Customer service is an integral part of any business. It doesn’t matter if you sell fine printing or if you fix plumbing, your business will definitely be impacted by the level of customer service that is provided. In a day where most businesses are highly competitive, finding something that sets you apart from the others can truly make or break your business. We have worked diligently at delivering exceptional customer service to our customers, hoping they will leave our business feeling like they have had a wonderful experience. Believing they will not hesitate to return and more then likely, they will tell their family and friends about how great their experience was.
Customer service however, does not simply entail greeting the person and saying thank you. It also includes how situations are handled when things don’t go as planned.  Knowing that problems have been taken seriously and reasonably resolved is huge in developing trust in a business relationship.

So to revisit the question “what happened to customer service”? The answer is that smarter businesses are still taking the time to provide it.

Come by Pine Press Printing & Mailing and see what has set us apart from the others for over 32 years.

Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162



Pine Press Printing

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Kindle Prize Winner Announced

Wednesday, August 24th, 2011

Congratulations  Traci Garnett  Kindle Prize Winner!

Cretia Beasley              Traci Garnett                    Lori Moroz

Traci Garnett, Office Manager, South Lake OB/GYN in Lexington, SC.

They have been a client since 2001 and

are located at 811 South Lake Drive.

Lori,

I wanted to thank you guys again for the kindle. I know people always say “I never win anything” but I truly, never win anything so this was such a treat!

My relationship with Pine Press Printing & Mailing has always been and continues to be absolutely wonderful! Everyone there is so professional and personable. Cretia is usually the one to take care of my needs and I can’t say enough about her. When I call or fax in an order it is completed within a couple of days and I get a call letting me know it is ready for pick up or you guys will deliver it to me. It’s so nice when I come into the shop and Cretia greets me by name. It makes you feel special and appreciated.

I look forward to many more years of business with Pine Press and I’ll be looking for any future give aways too!

Thanks again for everything!

Sincerely,

Traci Garnett

Office Manager

South Lake Ob-Gyn, LLC

SAVE THE DATE – Annual Oktoberfest celebrating 33 years in business

Thursday, October 27th – 5:30 until 7:30 pm

Our team at Pine Press Printing and Mailing, thanks you for your business and friendship and we look forward to a continued relationship.

God Bless,

Lori

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Pine Press Printing & Mailing

120 Ellis Av.

Lexington, SC  29072

Tel: (803) 359-9162

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Enter the Pine Press Printing- Free Kindle Giveaway.

Friday, June 24th, 2011

Free Kindle-Enter Before August 15, 2011

Click Here for Entry Form.

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Corporate Style Guides

Monday, June 20th, 2011

In addition to establishing a consistent brand image across your business, a corporate style guide can ensure documents and other corporate imagery conform to corporate policy and remove the necessity to reinvent the wheel for new communications.

Whether you create a style guide for marketing materials, websites, newsletters, or external communications, here are a few tips to consider:

  • Include an introduction and background of your business (consider offering a timeline of historical events, mission statement, etc.).
  • Provide examples of how your brand is used (provide images from business cards, print documents, newsletters, e-mail signatures, website, etc.).
  • Define acceptable deviations and abbreviations of your company name (for example, Polar Professionals, Polar Professionals, Inc., PPI, and Polar), as well as a list of taglines and slogans.
  • Identify corporate colors, typefaces, and logo standards (such as guidelines using a partial logo or a black and white logo vs. color).
  • Address professional and departmental titles (John Doe, PE vs. John Doe or “Department of Art and Design” vs. “Art Department”).
  • Define a consistent way to write day-to-day words such as e-mail vs. email, website vs. web site, etc.

And for help creating and printing a style guide that professionally portrays your business, stop by or call today.

Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162
Pine Press Printing

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How to deliver great customer service

Tuesday, June 7th, 2011

Customers require great customer service when they are doing business with a company. Bad customer service can cost a company sales and repeat business. Just one customer treated badly can cause a company to loose several customers because that one customer will tell other people about their bad treatment.

What is great customer service?

The first step to delivering great customer service is understanding what great customer service is. Great customer service is being polite, understanding, kind, giving the customer full attention, and going above and beyond to help the customer while staying in the company’s rules. Customer Service is more than just doing the basic job functions.
Step 1
Polite

When giving great customer service it doesn’t matter if what mood the employee is in or what kind of day they are having. The employee has to put their moods and personal life to the side and be polite. There is no room for an attitude when providing great customer service.

Step 2
Understanding

Take time and fully understand the customer’s problem or requests. When the customer feels that an employee is really doing their best to listen and understand they will feel more valuable then just another customer.

Step 3
Full attention

Customers want to have an employee full attention. If the employee is busy texting or chatting to someone else the customer will feel as though they are being a bother and not important. When a customer approaches the employee, the employee must give the customer their full attention and stop what they are doing.

Step 4
Above and beyond

Going above and beyond in customer service is easy when the employee really cares. The employee will go above and beyond just to ensure that the customer is happy. Taking extra time to listen, following up with a customer to ensure they are satisfied, and showing the customer they really matter are all parts of going above and beyond.

Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162

Pine Press Printing

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Business Cards – Great First Impressions

Thursday, June 2nd, 2011

The business of designing business cards

Find out why business cards so important in a business relationship, and how Pine Press Printing designers are thinking out of the box to create the perfect card. This video explains why great business cards are so important.

Business Cards- We Do them Right!
Pine Press Printing & Mailing delivers. Guaranteed!
Pine Press Printing your friendly hometown printer in Lexington, SC 29072
803-359-9162


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3 Blogging SEO Tips for Small Businesses

Tuesday, May 24th, 2011

SEO Tips from Pine Press PrintingDo you have a blog to promote your small business? Do you want to start blogging in 2011 in hopes of informing and attracting new clients?

All small-business bloggers need to pay special attention to SEO and social media in order to make their time investment in blogging pay off.

There are some quick and easy strategies that you can apply to your blog to maximize your impact online. Use the three tips below to cast a wider net and increase the likelihood of new clients finding your website and blog via search and social media.

No. 1: Incorporate a blog into your website.
When small businesses host their blog separately from their company websites, they are missing out on some key benefits. The best way to improve your collective search ranking for both your website and your blog is to host both presences on the same domain. Free blogging platforms also have proprietary versions that let you build your blog right into your existing website. So if you are www.pinepressprinting.com, then your blog URL might be www.pinepressprinting.com/blog. Google treats every blog post as a newly indexed web page. If your website only has a couple of pages of content, Google will pick up each new blog post and index that. The more pages Google picks up, the better your search results. You can also write posts around key phrases and search terms and improve your search rank even more.

No. 2: Add image file names and “alt” tags.
This is a commonly overlooked tip and, for graphic designers with image-heavy sites, an important one. I didn’t even know about this tip until I listened to an SEO webinar on Hubspot.com a few months ago!  Google takes account of image file names and also image “alt” tags. “Alt” tags are the text that you create that will show up if an image does not load. When you name images, try to use file names that are descriptive of the image contents or that include some of your main keywords and phrases. Always create “alt” tags for images, and when you do, use specific and keyword-rich copy.

No. 3: Use relevant anchor text.
When you run a Google search for “click here,” what happens? I ran the search and got one smart company named Click Here and Fortune 500 companies and organizations with big web presences (See the image below). Why did this search return these results?

When you create a link, Google looks at which words or phrases are highlighted within the link text. The link text is also called the “anchor text.” Adobe.com is one of the top results for a search on “click here,” probably because it repeatedly uses “click here” as anchor text for downloads on its website. When you create links, know that Google is watching and highlight only the most relevant keywords and phrases for your business. Avoid using generic anchor text like “click here” and “read more,” because these links won’t contribute to your search efforts.

Have any quick SEO tips or pointers you would like to share?

Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162



Pine Press Printing

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3 Great Questions to Immediatly Boost Your Business

Wednesday, May 18th, 2011

Here are 3 things you can do right now, to help you attract more great clients.  Simply ask yourself the following 3 questions and put the answers into action:

  1. What was the last service you recommended to someone and what motivated you to recommend it?  When you uncover why you recommend other people’s services, you can incorporate that into your own business, to attract more word of mouth referrals.
  2. Who was the last person to leave an extremely positive impression on you, and what was it that impressed you?  By learning from those who left a great impression on us, we can improve our own professional impact.
  3. What was the last website or blog you shared with your social network, and why did you share it?  Think about what it was that motivated you to share that site.  Look for ways to use a similar approach, to encourage more people to share your site.

Those 3 questions are typical of the kind of questions we need to be asking ourselves all the time.

Pine Press Printing & Mailing delivers. Guaranteed!

Pine Press Printing your friendly hometown printer in Lexington, SC 29072

803-359-9162



Pine Press Printing

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